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BMA709 - Strategic Marketing Management

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BMA709 - Strategic Marketing Management

Offered By: TSBE

Lecturer: Dr Kim Lehman

Unit Code: BMA709

Unit Info

Key
PDF Utas Catalogue Other
DOC Web Link

https://www.youtube.com/watch?v=mR9eICQJLXA 365 Careers , 2017, 'Starbucks SWOT analysis [Youtube]', .

https://www-sciencedirect-com.ezproxy.utas.edu.au/science/article/pii/S0019850114000741 Abosag, I. & Naudé, P, 2014, 'Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships', Industrial Marketing Management, 43, 6, 887-896

https://www.nytimes.com/2016/06/03/business/walmart-looks-to-drones-to-speed-distribution.html Abrams, R., 2016, 'Walmart Looks to Drones to Speed Distribution', New York Times, June 2

https://www.forbes.com/sites/forbescommunicationscouncil/2018/07/26/how-b2b-and-b2c-marketing-are-converging-today/#7d2e92df54ce Ackerman, Trever, 2018, 'How B2B and B2C Marketing are Converging Today', Forbes, July 26

https://doi-org.ezproxy.utas.edu.au/10.1017/jmo.2017.82 Alegre, I. et al., 2018, 'The real mission of the mission statement: A systematic review of the literature', Journal of management & organization, February, 1-18

http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=123750244&site=ehost-live Ashraf, A., Thongpapanl, N., Menguc, B. & Northey, G, 2017, 'The role of m-commerce readiness in emerging and developed markets', Journal of international marketing , 25, 2, 25-51

https://sellingtogov.finance.gov.au/ Australian Government, [n.d.], 'Make selling to the Australian Government your business [Website]', .

https://hbr.org/2011/03/how-to-make-market-segmentation-work Berman, S., 2011, 'Learning how to make market segmentation work again', Harvard Business Review, March 15

https://www-jstor-org.ezproxy.utas.edu.au/stable/30038834?seq=1#page_scan_tab_contents Bordley, R, 2003, 'Determining the appropriate depth and breadth of a company’s product portfolio', Journal of marketing research, 40, 1, 39–53

https://www.forbes.com/sites/scholleybubenik/2019/03/13/gaining-a-competitive-edge-by-conducting-a-swot-analysis-on-your-workforce/#5b78ff51380d Bubenik, S., 2019, 'Gaining a competitive edge by conducting a SWOT analysis on your workforce [web page]', Forbes, 13 March

https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/why-digital-strategies-fail Bughin, J., Catlin, T., Hirt, M. & Willmott, P, 2018, 'Why digital strategies fail', The McKinsey quarterly, January

https://www.youtube.com/watch?v=uRqICmNaWtQ Canadian Marketing Association, 2018, 'Epic Wins / Epic Fails: Retail Brand Strategy - Target Canada [youtube]', .

https://www.forbes.com/sites/chuckcohn/2015/06/16/differences-in-selling-b2b-vs-b2c/#6970815e4fb2 Cohn, Chuck, 2015, 'Differences in Selling B2B vs. B2C', Forbes, July 16

https://www.youtube.com/watch?v=sVOLd9kJz4o Columbia Business School , 2016, 'Business-to-Business Marketing Strategy [Youtube]', .

Comparing perceptions of marketing communication channels.pdf Danaher, P., Rossiter, J. R., 2011, 'Comparing perceptions of marketing communication channels', European journal of marketing, 45, 6-42

BMA351-1327-1903-april-2012.PDF Davidson, J., 2012, 'Building a reputation', Professional marketing, April, 24-27

https://www.youtube.com/watch?v=LJhG3HZ7b4o Fast Company, 2010, 'How to write a mission statement that doesn't suck [Youtube video]', .

https://blog.hubspot.com/marketing/global-marketing-and-international-business Fleishman, Hannah. 13 businesses with brilliant global marketing strategies [Blog]

BMA709-0309-0566-2010-44-11-12A.pdf Fuchs, C., Diamantopoulos, A., 2010, 'Evaluating the effectiveness of brand‐positioning strategies from a consumer perspective', European journal of marketing, 44, 1763-1786

http://link.galegroup.com/apps/doc/A199549016/LitRC?u=utas1&sid=LitRC&xid=94ee94a4 Gladwell, M., 2009, 'How David beats Goliath', The New Yorker, 85, 3, 40-49

https://www.business.com/articles/what-is-environmental-scanning/ Gosnell, K., 2020, 'Environmental scanning : how CEOs can stay ahead of the curve and beat the competition [web page]', ., 25 Jan.

BMA709-0885-8624-2014-29-7-8.pdf Gummesson, E, 2014, 'The theory/practice gap in B2B marketing : reflections and search for solutions', The journal of business & industrial marketing, 29, 619-625

https://www.youtube.com/watch?v=6VDxKlGOjP4 Harvard Business School, 2018, 'How Chase Sapphire Made Credit Cool for Millennials [Youtube]', .

https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/28/in-a-virtual-world-the-future-of-marketing-is-now/#53b277987483 Hatter, M., 2020, 'In a virtual world, the future of marketing is now [web page]', Forbes, 28 May

https://www.forbes.com/sites/civicnation/2018/07/26/how-recent-college-graduates-can-transform-communities-from-the-inside-out/#7d11442571e8 Huy, Q, 2016, 'Five Reasons Most Companies Fail at Strategy Execution', Forbes, July 26

L-BMA351-9780170189392-29.pdf Jain, S. C. et al. 2011, Chapter 2. Strategic marketing (in) Jain, S. C. et al.: Marketing : planning and strategy, Cengage Learning Australia, South Melbourne

https://www.businessinsider.com.au/heres-what-happens-when-you-dont-listen-to-your-customers-compiants-2012-1?r=US&IR=T Kalb, I, 2012, 'Here's What Happens When You Don't Listen To Your Customers' Complaints', The Business Insider Australia, January

https://www.youtube.com/watch?v=kd3uiRWMFZE Kumar, Nirmalya, 2015, 'How to boost a brand in an emerging market? TEDxGateway [Youtube]', .

https://www-sciencedirect-com.ezproxy.utas.edu.au/science/article/pii/S001985011630308X Lambert, D. M., Enz, M. G., 2017, 'Issues in supply chain management : progress and potential', Industrial marketing management, 62, 1-16

http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4220292&site=ehost-live Lane, S. & Clewes, D, 2000, 'The implementation of marketing planning: a case study in gaining commitment at 3M (UK) Abrasives', Journal of strategic marketing, 8, 3, 225-239

https://www.marketingmag.com.au/news-c/savvy-financial-firms-repositioning-50-market/ Marketing Mag, 2016. How savvy financial firms are repositioning for the under-50 market

http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=16856 McClean, Don, 2016. Brand Extensions Gone Wrong

https://www.youtube.com/watch?v=kmawakthUsw McGraw-Hill Higher Education , 2015, 'The marketing plan [Youtube]', .

https://hbr.org/2017/09/the-psychology-behind-the-new-iphones-four-digit-price Mohammed, Rafi, 2017, 'The Psychology Behind the New iPhone’s Four-Digit Price', Harvard Business Review, Septemeber

https://mumbrella.com.au/pepsico-launches-doritospepsi-max-co-branding-offensive-53950 Mumbrella ; Hicks, R. 2011, PepsiCo launches Doritos/Pepsi Max co-branding offensive

https://www.nab.com.au/business/small-business/starting-a-business/how-to-use-our-swot-analysis-template NAB – Starting a business: How to use our SWOT analysis template

http://search.ebscohost.com.ezproxy.utas.edu.au/login.aspx?direct=true&db=bsu&AN=8529386&site=ehost-live Nagle, T. T., Cressman, G. E., 2002, 'Don’t just set prices, manage them', Marketing management, 11, 6, 29-33

Dual-perspective SWOT.pdf Novicevic, M. M. et al., 2004, 'Dual-perspective SWOT: a synthesis of marketing intelligence and planning', Marketing intelligence & planning, 22, 84-94

BMA351-1758-9568-2002-30-5.pdf Pierce, A., Moukanas, H., 2002, 'Portfolio power : harnessing a group of brands to drive profitable growth', Strategy and leadership, 30, 15-21

http://eprints.whiterose.ac.uk/92194/1/Barriers%20to%20Enter%20into%20Foreign%20Markets_9.pdf Rahman, M, Uddin, M and Lodorfos, G , 2017, 'Barriers to Enter into Foreign Markets: Evidence from SMEs in emerging market', International marketing review, 34, 1, 68-86

http://search.ebscohost.com.ezproxy.utas.edu.au/login.aspx?direct=true&db=bsu&AN=13197611&site=ehost-live Raps, A., 2004, 'Implementing strategy', Strategic finance, 85, 12, 48-53

BMA709-9780170241236-ch1.pdf Reed, P. 2014, Chapter 1. The changing world of marketing (in) Reed, P. W.: Strategic marketing : Decision making & planning, Cengage Learning,, South Melbourne, Vic

https://sloanreview.mit.edu/article/when-smart-goals-are-not-so-smart/ Reeves, M., Fuller, J., 2018, 'When SMART goals are not so smart', MIT Sloan management review, 6 March

BMA709-1325-9210-2012-2774.pdf Ross, Madeleine., 2012, 'Eastern Promises : Working in the China market', B & T magazine, 2774, 14-19

https://www.youtube.com/watch?v=UhQ2T5V2SQE Scarpino, N., 2013, 'TED talk : A Guide for Prioritizing Marketing Communications [Youtube]', .

https://www.forbes.com/sites/forbesagencycouncil/2018/03/14/understanding-global-differences-for-effective-digital-marketing/#311c1f55c7da Smith, Troy, 2018, 'Understanding global differences for effective digital marketing', Forbes, March 14

BMA709-9781787435308-53-70.pdf Sotiriadis, M. 2018, Chapter 4. Strategic analysis and competition analysis (in) Sotiriadis, M.: The Emerald handbook of entrepreneurship in tourism, travel and hospitality : skills for successful ventures, Emerald Publishing, Bingley, UK

https://www.youtube.com/watch?v=C8WwG6FCguY Strathclyde Business School , 2012, 'Marketing and ethics [Youtube]', .

https://www.coca-cola.co.uk/about-us/mission-vision-and-values Mission, vision and values, The Coca Cola Company

https://www-tandfonline-com.ezproxy.utas.edu.au/doi/full/10.1080/0267257X.2014.980437 Venter, P., Wright, A., Dibb, S., 2015, 'Performing market segmentation : a performative perspective', Journal of marketing management, 31, 1-2, 62-83

http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=43325086&site=ehost-live Virtsonis, N., Harridge-March, S., 2009, 'Brand positioning in the b2b online environment : a case from the UK print industry', Journal of brand management, 16, 8, 556-570

https://www.youtube.com/watch?v=huTSPanUlQM Wharton School, University of Pennsylvania, .2016, 'The Art of Product Management [Youtube]', .

http://journals.sagepub.com.ezproxy.utas.edu.au/doi/full/10.1177/0149206313478185 Wolf, C., Floyd, S., 2017, 'Strategic planning research : toward a theory-driven agenda', Journal of management , 43, 6, 1754-1788

https://www-sciencedirect-com.ezproxy.utas.edu.au/science/article/pii/S096959312030041X Yan, H., Hu, X., Liu, Y., 2020, 'The international market selection of Chinese SMEs: How institutional influence overrides psychic distance', International business review, 29, 4, 1-11

https://www.youtube.com/watch?v=N6vWRhESyaE Zipcar, 2017, 'How Zipcar Segments a Million Members: Video Case Study [Youtube]', .