Library
Reading List
BMA506 - Foundations of Marketing
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BMA506 - Foundations of Marketing
Offered By: TSBE
Lecturer: Dr Linda French
Unit Code: BMA506
Utas Catalogue | Other | ||||
DOC | Web Link |
Australasian marketing journal [ejournal] : 2013 - present
Industrial marketing management [ejournal] : 1971-1994, 2004 to present
International journal of research in marketing [ejournal] 1984 - 1994
Journal of consumer research [ejournal]: 01/06/1974 - present
Journal of marketing [ejournal] : 1/07/1936 - present
Journal of marketing research [electronic resource] : 1964 - present
Journal of marketing theory and practice [ejournal] : 1992 - present
Journal of the Academy of Marketing Science [ejournal] : 1973 - present