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BMA351 - Marketing Management

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BMA351 - Marketing Management

Offered By: Business

Lecturer: Dr Lin Yang

Unit Code: BMA351

Unit Info

Key
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DOC Web Link

H-BMA351-9780470056233-9.pdf 2008, Chapter 9. Building and Managing Brand Equity (in) Aaker, David A.: Strategic market management, John Wiley,, Chichester :

http://ezproxy.utas.edu.au/login?url=https://www.sciencedirect.com/science/journal/14413582 Australasian marketing journal [ejournal] 2013 to present

H-BMA351-139780132336536-9.pdf Best, Roger J. c2009, Chapter 9. Marketing Channels and Channel Mapping (in) Best, Roger J: Market-based management : strategies for growing customer value and profitability, Pearson/Prentice Hall,, Upper Saddle River, N.J. :

http://search.ebscohost.com/login.aspx?direct=true&db=bsu&jid=BRW&site=ehost-live Business Review Weekly [ejournal] 08/05/2015 to 23/02/2016

BMA351-9780073381008-ch11.pdf Cravens, D.W. ; Piercy, N.F. c2009, Chapter 11: Pricing Strategy (in) Cravens, David W., Piercy, Nigel.: Strategic marketing, McGraw-Hill Irwin,, Boston :

H-BMA351-0072961449-2.pdf Crawford, C.M. ; Di Benedetto, C.A. c2006, Chapter 2. The New Products Process (in) Crawford, C. Merle, Di Benedetto, C. Anthony.: New products management, McGraw-Hill/Irwin,, Boston, Mass. :

H-BMA351-007049097X-3.pdf Guiltinan, J.P. et al. c1997, Chapter 3. Marketing Analysis (in) Guiltinan, Joseph P., Paul, Gordon W., Madden, Thomas J.: Marketing management : strategies and programs, McGraw-Hill Companies,, New York :

BMA351-9780170136068-10.pdf Healy, Genevieve c2008, Chapter 10. Marketing Program Evaluation (in) Healy, Genevieve: Strategic marketing analysis, Cengage Learning,, South Melbourne, Vic. :

http://ezproxy.utas.edu.au/login?url=http://www.sciencedirect.com/science/journal/00198501 Industrial marketing management [ejournal] : 1971-1994, 2004 to present

http://ezproxy.utas.edu.au/login?url=http://search.ebscohost.com/direct.asp?db=cms&jid=JMK&scope=site Journal of marketing [ejournal] : 1/07/1936 - present

http://ezproxy.utas.edu.au/login?url=http://www.tandfonline.com/openurl?genre=journal&issn=0267-257X Journal of marketing management [ejournal] 1985 - present

https://www.emeraldinsight.com/loi/jsm Journal of Services Marketing [ejournal], 1996-2003

http://ezproxy.utas.edu.au/login?url=http://link.springer.com/openurl?genre=journal&issn=0092-0703&volume= Journal of the Academy of Marketing Science [ejournal] : 1973 - present

H-BMA351-9780733994180-17.pdf Kotler, P. 2009, Chapter 17. Designing and Managing Integrated Marketing Communications (in) Kotler, Philip, Burton, Suzan., Keller, Kevin Lane: Marketing management, Pearson Education Australia,, Frenchs Forest, N.S.W. :

H-BMA351-978073394180-18.pdf Kotler, P. 2009, Chapter 18. Managing Mass Communications: Advertising, Sales Promotion, Events and Experiences, and Public Relations (in) Kotler, Philip, Burton, Suzan., Keller, Kevin Lane: Marketing management, Pearson Education Australia,, Frenchs Forest, N.S.W. :

https://www.jstor.org/journal/marketingscience Marketing Science [ejournal], 1982-2013

BMA351-9780078028861-199-236.pdf Marshall, G. W. et al. 2015, Chapter 7. Product strategy and new-product development (in) Marshall, G. W. et al.: Marketing management, McGraw-Hill Education, New York