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Reading List

BMA262 - Consumer Behaviour

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BMA262 - Consumer Behaviour

Offered By: Management

Lecturer: Dr Lin Yang

Unit Code: BMA262

Unit Info

Key
PDF Utas Catalogue Other
DOC Web Link

http://www.nielsen.com/au/en.html Nielsen Company [web site], AC Nielsen

http://ezproxy.utas.edu.au/login?url=https://www.sciencedirect.com/science/journal/14413582 Australasian marketing journal [ejournal] : 2013 - present

https://www.comscore.com/ comScore Media Metrix [web site], comScore

http://link.springer.com/journal/volumesAndIssues/12525 Electronic markets [ejournal] : 1991-96, 2009 to present

http://link.springer.com/journal/volumesAndIssues/12525 Electronic markets [ejournal] : 1991-96, 2009 to present

https://go.forrester.com/ Forrester Research [web site], Forrester

https://www.gartner.com/technology/home.jsp Gartner Group [web site], Gartner

http://ezproxy.utas.edu.au/login?url=https://search.ebscohost.com/direct.asp?db=bsu&jid=HBR&scope=site Harvard business review [ejournal] : 1922 - present

http://ezproxy.utas.edu.au/login?url=http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1470-6431 International journal of consumer studies [ejournal] : 1997 - present

http://ezproxy.utas.edu.au/login?url=https://search.ebscohost.com/direct.asp?db=bsu&jid=JAD&scope=site Journal of advertising [ejournal] : 1997 - present

http://ezproxy.utas.edu.au/login?url=http://search.ebscohost.com/direct.asp?db=bsu&jid=JAR&scope=site Journal of advertising research [ejournal] : 1965 - present

http://ezproxy.utas.edu.au/login?url=http://www.sciencedirect.com/science/journal/01482963 Journal of business research [ejournal] : 1973 - present

http://ezproxy.utas.edu.au/login?url=http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1479-1838 Journal of consumer behaviour [ejournal] : 2001 - present

http://ezproxy.utas.edu.au/login?url=https://link.springer.com/openurl?genre=journal&issn=0168-7034&volume= Journal of consumer policy [ejournal] : 1997 - present

https://www.jstor.org/journal/jconspsyc Journal of consumer psychology [ejournal] : 1992-2013

http://search.ebscohost.com/login.aspx?direct=true&db=bsu&jid=JCR&site=ehost-live Journal of consumer research [ejournal]: 01/06/1974 - present

http://ezproxy.utas.edu.au/login?url=https://www.sciencedirect.com/science/journal/01674870 Journal of economic psychology [ejournal] 1995 - present

http://ezproxy.utas.edu.au/login?url=http://www.tandfonline.com/openurl?genre=journal&stitle=wicm20 Journal of international consumer marketing [ejournal] : 1997 - present

http://ezproxy.utas.edu.au/login?url=http://search.ebscohost.com/direct.asp?db=cms&jid=JMK&scope=site Journal of marketing [ejournal] : 1/07/1936 - present

http://ezproxy.utas.edu.au/login?url=http://search.ebscohost.com/direct.asp?db=bsu&jid=JPP&scope=site Journal of public policy & marketing [ejournal] : 1982 - present

http://ezproxy.utas.edu.au/login?url=https://www.sciencedirect.com/science/journal/09696989 Journal of retailing and consumer services [ejournal] : 1994. 2013 - present

https://www.emeraldinsight.com/loi/jsm Journal of services marketing [ejournal] : 1996-2003

http://ezproxy.utas.edu.au/login?url=http://search.ebscohost.com/direct.asp?db=s3h&jid=0DN&scope=site Journal of sport management [ejournal] : 1987 - present

http://ezproxy.utas.edu.au/login?url=http://link.springer.com/openurl?genre=journal&issn=0092-0703&volume= Journal of the Academy of Marketing Science [ejournal] : 1973 - present

https://www.marketresearch.com/ MarketResearch.com [web site], MarketResearch

https://www.oreilly.com/ O’Reilly [web site], O’Reilly

http://ezproxy.utas.edu.au/login?url=http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793 Psychology & marketing [ejournal]: 1996 - present

http://ezproxy.utas.edu.au/login?url=http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793 Psychology and Marketing [ejournal] : 1996 - present

https://onlinelibrary.wiley.com/journal/17456606 The journal of consumer affairs [ejournal] : 1996 - present