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BMA151 - Principles of Marketing

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BMA151 - Principles of Marketing

Offered By: TSBE

Lecturer: Dr Maria Massey

Unit Code: BMA151

Key

	PDF		Utas Catalogue		Other
	DOC		Web Link

Barker M 2017, Chapter 1. The role of social media marketing (in) Social media marketing : A strategic approach, Cengage learning,, New York :

Boone, L E, Kurtz, D L c2012, Chapter 11. Product and service strategies (in) Kurtz, David L, Boone, Louis E.: Contemporary marketing, South-Western, Cengage Learning,, Mason, OH :

Elliott, Greg 2014, Chapter 14. Social marketing and not-for-profit marketing (in) Elliott, Greg, Rundle-Thiele, Sharyn, Waller, David S.: Marketing, Wiley,, Milton, Qld. :

Ferrell, O C c2011, Chapter 8. Pricing strategy (in) Ferrell, O. C., Hartline, Michael D.: Marketing strategy, South-Western Cengage Learning,, Mason, OH :

Grewal, D [2018], Chapter 1. Overview of Marketing (in) Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, Bucic, Tania, Kopanidis, Foula: Marketing, McGraw-Hill Education,, Sydney, NSW :

Hollensen, Svend 2010, Chapter 8. Segmentation, targeting, positioning, and competitive strategies (in) Hollensen, Svend: Marketing management : a relationship approach, Pearson Education,, Harlow :

Kerin, Roger A c2008, Chapter 3. Scanning the market environment (in) Kerin, Roger A., McDonnell, John.: Marketing : the core, McGraw Hill Education,, North Ryde, N.S.W. :

Lamb, Charles W [2018], Chapter 4. Consumer decision making (in) Lamb, Charles W., Hair, Joseph F, McDaniel, Carl, Summers, Jane, Gardiner, Michael: MK TG 4, Cengage Learning Australia,, South Melbourne, Victoria :

Lawson, Rob 2010, Chapter 12. Consumer behaviour (in) Baker, Michael John., Saren, Michael.: Marketing theory : a student text, SAGE,, Los Angeles ;

Lovelock, Christopher 2011, Chapter 1. New perspectives on marketing in the service economy (in) Lovelock, Christopher H., Wirtz, Jochen.: Services marketing : people, technology, strategy, Pearson Education,, Boston ;

2009, Chapter 7. Competitor analysis and brand development (in) Palmer, Adrian.: Introduction to marketing : theory and practice, Oxford University Press,, Oxford :

Pickton, David 2005, Chapter 1. What is marketing communications? (in) Pickton, David., Broderick, Amanda.: Integrated marketing communications, Prentice Hall Financial Times,, Upper Saddle River, N.J. :