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Reading List

BMA709 - Strategic Marketing Management

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The University has a new and improved reading lists system.

Please use the new Reading Lists for all units after Semester 2, 2020
e.g Spring & Summer School, Term 4, ASP.

NEW BMA709 Reading List

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^*All reading lists will be available from the new system from the 14^th December, 2020

BMA709 - Strategic Marketing Management

Offered By: TSBE

Lecturer: Dr Kim Lehman

Unit Code: BMA709

Key

	PDF		Utas Catalogue		Other
	DOC		Web Link

Aaker, David A., 2013, 'Strategic market management 10th Ed.[ebook]', .

Andreasen, Alan R. 2008, Strategic marketing for nonprofit organizations, Pearson/Prentice Hall, Upper Saddle River, NJ

Doyle, Peter, 2008, 'Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value 2nd Ed. [ebook]', .

Ferrell, O. C. c2014, Marketing strategy, South-Western Cengage Learning, Mason, Ohio

Hutt, Michael D. 2016, Business marketing management : B2B, Cengage

Jain, Subhash C. 2012, Marketing : planning and strategy, Cengage Learning Australia, South Melbourne, Vic.

Keller, Kevin Lane 2012, Strategic brand management, Pearson

Kotler, Philip 2016, Marketing management, Pearson Education Limited, Harlow, Essex, England

Nagle, Thomas T. c2011, The strategy and tactics of pricing : a guide to growing more profitably, Pearson,, Boston, Mass. ; London

Nagle, Thomas T.; Muller, Georg, 2017, 'The Strategy and Tactics of Pricing : A Guide to Growing More Profitably 6th Ed. [ebook]', .

Reed, P., 2015, 'Strategic marketing : decision making and planning, 4th ed. [ebook]', .

Reed, Peter W. 2014, Strategic marketing : Decision making & planning, Cengage Learning, South Melbourne, Vic

Walker, Orville C. c2014, Marketing strategy : a decision-focused approach, McGraw-Hill Irwin, New York