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Reading List

BMA506 - Foundations of Marketing

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BMA506 - Foundations of Marketing

Offered By: TSBE

Lecturer: Dr Linda French

Unit Code: BMA506

Unit Info

Key
PDF Utas Catalogue Other
DOC Web Link

https://ebookcentral-proquest-com.ezproxy.utas.edu.au/lib/utas/detail.action?docID=1775367 Eagle, L. et al., 2015, 'Marketing communications [ebook]', .

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb1746046 Ferrell, O. C. c2014, Marketing strategy, South-Western Cengage Learning, Mason, Ohio

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb1891473 Grewal, Dhruv 2015, Marketing, McGraw-Hill Education (Australia), North Ryde, NSW

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb2545685 Grewal, Dhruv 2018, Marketing, McGraw-Hill Education, Sydney, NSW

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb2178860 Keegan, Warren J 2015, Global marketing, Pearson, Boston

https://ebookcentral-proquest-com.ezproxy.utas.edu.au/lib/utas/detail.action?docID=5187783 Keegan, Warren J. , 2016, 'Global Marketing 9th Global Edition [ebook]', .

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb2450315 Keegan, Warren. 2016, Global Marketing, Pearson

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb2450316 Palmatier, Robert W. 2017, Marketing strategy : based on first principles and data analytics, Palgrave Macmillan

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb2180842 Perreault, William D. 2014, Basic marketing : a marketing strategy planning approach, McGraw-Hill Irwin, New York, NY

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb2509947 Pride, William. 2017, Marketing principles, Cengage

https://ebookcentral-proquest-com.ezproxy.utas.edu.au/lib/utas/detail.action?docID=5474380&query=9780170282482 Pride, William; Ferrell, O.C.; Lukas, Bryan , 2018, 'Marketing Principles 3rd Ed. [ebook]', .

https://ebookcentral-proquest-com.ezproxy.utas.edu.au/lib/utas/detail.action?docID=5471315&query=Consumer+behaviour+%3A+implications+for+marketing+strategy+ Quester, Pascale G. , 2014, 'Consumer Behaviour : Implications for Marketing Strategy 7th Ed. [ebook]', .

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb1824152 Quester, Pascale G. c2014, Consumer behaviour : implications for marketing strategy, McGraw-Hill Education, North Ryde, N.S.W

https://link-springer-com.ezproxy.utas.edu.au/book/10.1007%2F978-3-030-11911-9 Rajagopal, 2019, 'Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making [ebook]', .

https://ebookcentral-proquest-com.ezproxy.utas.edu.au/lib/utas/detail.action?docID=4447647&query=9780170271028 Reed, P., 2015, 'Strategic marketing : decision making and planning, 4th ed. [ebook]', .

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb1918390 Reed, Peter W. 2014, Strategic marketing : Decision making & planning, Cengage Learning, South Melbourne, Vic

https://ebookcentral-proquest-com.ezproxy.utas.edu.au/lib/utas/detail.action?docID=5164066 Smilansky, Shirra, 2018, 'Experiential Marketing : A Practical Guide to Interactive Brand Experience 2nd Ed. [ebook]', .

https://encore.lib.utas.edu.au/iii/encore/record/C__Rb1801998 Walker, Orville C. c2014, Marketing strategy : a decision-focused approach, McGraw-Hill Irwin, New York