Library
Reading List
BMA351 - Marketing Management
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Please use the new Reading Lists for all units after Semester 2, 2020
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BMA351 - Marketing Management
Offered By: Business
Lecturer: Dr Lin Yang
Unit Code: BMA351
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Ferrell, O. C. c2014, Marketing strategy, South-Western Cengage Learning, Mason, Ohio
Marshall, Greg & Johnston, Mark, 2019, 'Marketing Management [ebook] 3rd ed. ', .
Marshall, Greg W. 2015, Marketing management, McGraw Hill
Mullins, John W. 2013, Marketing management : a strategic decision-making approach, McGraw Hill
Reed, P., 2015, 'Strategic marketing : decision making and planning, 4th ed. [ebook]', .