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BMA262 - Consumer Behaviour

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BMA262 - Consumer Behaviour

Offered By: Management

Lecturer: Dr Lin Yang

Unit Code: BMA262

Key

	PDF		Utas Catalogue		Other
	DOC		Web Link

Assael, Henry. 2007, Consumer behaviour, John Wiley & Sons, Milton, Qld.

Foxall, G. R. 2012, Handbook of developments in consumer behaviour, Edward Elgar, Cheltenham

Quester, Pascale G. , 2014, 'Consumer Behaviour : Implications for Marketing Strategy 7th Ed. [ebook]', .

Quester, Pascale G. c2014, Consumer behaviour : implications for marketing strategy, McGraw-Hill Education, North Ryde, N.S.W

Schiffman, Leon G 2013, Consumer behaviour, Pearson Australia, French's Forest, NSW

Solomon, Michael R., 2017, 'Consumer Behavior: Buying, Having, and Being, Global Edition [ebook]', .

Solomon, Michael R. 2018, Consumer behavior : buying, having, and being, Pearson, Boston