Library
Reading List
BMA151 - Principles of Marketing
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BMA151 - Principles of Marketing
Offered By: TSBE
Lecturer: Dr Maria Massey
Unit Code: BMA151
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Armstrong, Gary Et al. , 2018, 'Principles of Marketing 7th Ed. [ebook]', .
Eagle, L. et al., 2015, 'Marketing communications [ebook]', .
Elliott, Greg, 2017, 'Marketing, 4th Edition [ebook]', .
Elliott, Greg, 2018, 'Marketing: Custom etext for BMA151/251 [ebook]', .
Ferrell, O. C. c2014, Marketing strategy, South-Western Cengage Learning, Mason, Ohio
Grewal, D. et al., 2018, 'Marketing 2nd ed. [ebook]', .
Grewal, Dhruv 2015, Marketing, McGraw-Hill Education (Australia), North Ryde, NSW
Grewal, Dhruv 2018, Marketing, McGraw-Hill Education, Sydney, NSW
Keegan, Warren. 2016, Global Marketing, Pearson
Pride, W.M 2015, Marketing principles, Cengage
Pride, William. 2017, Marketing principles, Cengage
Pride, William; Ferrell, O.C.; Lukas, Bryan , 2018, 'Marketing Principles 3rd Ed. [ebook]', .
Reed, P., 2015, 'Strategic marketing : decision making and planning, 4th ed. [ebook]', .