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BMA785 - International Marketing
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BMA785 - International Marketing
Offered By: Business
Lecturer: Dr Syed Muhammad Fazal-e-Hasan
Unit Code: BMA785
Utas Catalogue | Other | ||||
DOC | Web Link |
Cateora, Philip R. c2012, International marketing, McGraw-Hill Australia, North Ryde, N.S.W.
Czinkota, Michael R c2014, International marketing, Cengage Learning, South Melbourne, Victoria
Czinkota, Michael R. c2013, International marketing, South-Western Cengage Learning, Mason, OH
Keegan, Warren J 2015, Global marketing, Pearson, Boston
Keegan, Warren J. c2013, Global marketing, Pearson, Boston, Mass.
Keegan, Warren J., Green, Mark C. 2008, Global marketing, Pearson Prentice Hall, London
Onkvisit, Sak. 2009, International marketing : strategy and theory, Routledge, London