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BMA708 - Marketing Insights into Big Data

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BMA708 - Marketing Insights into Big Data

Offered By: TSBE

Lecturer: Prof Steven D'Alessandro

Unit Code: BMA708

Key

	PDF		Utas Catalogue		Other
	DOC		Web Link

Ahlemeyer-Stubbe, Andrea; Coleman, Shirley , 2014, 'A Practical Guide to Data Mining for Business and Industry [ebook]', .

Franks, Bill , 2012, 'Taming the Big Data Tidal Wave : Finding Opportunities in Huge Data Streams with Advanced Analytics [ebook]', .

Hu, Wen-Chen; Kaabouch, Naima , 2014, 'Big Data Management, Technologies, and Applications [ebook]', .

Linoff, Gordon S. , 2011, 'Data mining techniques: for marketing, sales, and customer relationship management 3rd Ed. [ebook]', .

Provost, Foster; Fawcett, Tom , 2013, 'Data Science for Business : What You Need to Know about Data Mining and Data-Analytic Thinking [ebook]', .

Winston, Wayne L. , 2014, 'Marketing Analytics : Data-Driven Techniques with Microsoft Excel [ebook]', .